Search Engine Optimization (SEO) is the process of improving your website so it ranks higher on Google and other search engines—making it easier for customers to find you. For beginners, SEO starts with keyword research, creating quality content, and ensuring your site is fast and mobile-friendly. It also involves optimizing titles, descriptions, and images to match what people are searching for. The beauty of SEO is that it brings in free, organic traffic, meaning you’re not paying for every click. While it takes time to see results, a solid SEO strategy can establish your brand’s authority, increase visibility, and attract the right audience—turning searchers into loyal customers.